We are living in an era in which luxury sports car manufacturers are turning back to the SUV game in order to increase their sales volume. Bentley is doing that with the Bentayga, Lamborghini unveiled the Urus not too long ago and Ferrari will be planning to unveil it’s Maranello based SUV in 2019. Besides that, Rolls Royce’s product lineup has been all about long limousines and coupes, hence it is only appropriate to try something new and fresh by joining the SUV bandwagon and compete against its competitors. However, Rolls Royce has labelled the Cullinan as an HSV (high-sided vehicle) instead of an SUV to differentiate against its competitors. I doubt people will call it as an HSV since the term SUV is pretty much universal.
But why the name Cullinan? Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce states that “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.” Sounds pretty grand, isn’t it?
The all new Cullinan will be built on an ultra stiff space frame aluminium that can be found in the current generation Rolls Royce Phantom that will contribute in massive weight saving. A BMW made N74 twin-turbocharged V12 engine paired with an 8-speed automatic gearbox will probably sit under the hood of the new Cullinan. Height adjustable air suspension will also be present to give an ultra plush ride just like the Phantom. Hence expectations for the new Cullinan will be sky high given its rich history of being one of the most luxurious car brands in the world if not the most.